Busy Continent: Animoca Brands Buys Be Media to Spearhead NFT & Metaverse Projects

Animoca Brands, a firm advancing digital property rights for gaming and the metaverse, announced it has completed the acquisition of Australian digital marketing agency Be Media to focus on key opportunities in Australia centered around NFTs and blockchain development.

What does Be Media bring to Animoca Brands portfolio?

Be Media was founded in 2013 and has established itself as a premium player in the Web 2.0 space focusing on digital strategy, search, and social advertising. The firm has offices in Perth, Sydney, and Melbourne, and high-profile clients including AudiHarley Davidson, and Finbar.

Following the acquisition, in its new capacity as an Animoca Brands company, Be Media will spearhead partnerships with Australian brands, acting as the go to market arm in Australia focusing on three core areas: partnering with key brands, leveraging existing Animoca Brands gaming IP and developing new products and decentralised services for the Australian market.

In line with its expanded scope post-acquisition, Be Media has begun an aggressive hiring process in the fields of blockchain development, and project management to support the expanding pipeline of opportunities that the company will handle in the near future.

Jordan Fogarty, founder and CEO of Be Media, will retain a significant minority ownership and continue his role as CEO, with responsibility for all business operations. Mr Fogarty, an early investor and supporter of Animoca Brands, has previously served on the board of OliveX Holdings Limited, the fitness metaverse company created and spun out by Animoca Brands.

What does the deal mean to Animoca Brands?

Yat Siu, co-founder and executive chairman of Animoca Brands, said: “The acquisition of Be Media will allow Animoca Brands to extend its core capabilities to support the Australian market. There are opportunities and the acquisition will enhance our ability to work with firms that wish to participate in the exciting opportunities presented by emerging open metaverse.”

Mr Fogarty, founder and CEO of Be Media, said: “I couldn’t be more excited to join Yat and Animoca Brands, a dominant frontrunner in Web3. I’m honoured to have the opportunity to support cherished Australian brands who want to explore opportunities in this space and introduce their customers to the metaverse, NFTs, and the power of digital property rights.”

 “When I started Be Media in 2013, I did so based on the power of digital to create massive and scalable impact. The ways in which we create that impact has evolved over the last eight years. In joining the Animoca Brands we will be able to make that impact global and lasting.”